Trix Is Pulling a Magic Trick on Us

Trix has changed its shapes, colors and ingredients over the years, but General Mills has kept the brand familiar enough to make consumers feel like they're still eating

Why A&W Won Canada and Lost America

A&W was once a fast-food giant in America. Then Canada took the brand in a very different direction. Here is how two A&Ws with the same roots ended

When Everything Became a Limited Edition

From Oreo flavors to pumpkin spice, everything seems to come in endless variations. Maybe having more choices isn't always better, and maybe the original still knows something we

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