The Pepsi Navy: How Pepsi Acquired 17 Soviet Submarines in 1989
In 1989, Pepsi briefly owned the world’s 7th-largest submarine fleet after buying 17 Soviet subs. Acting as a middleman, it secured expanded Soviet market access.
In 1989, Pepsi briefly owned the world’s 7th-largest submarine fleet after buying 17 Soviet subs. Acting as a middleman, it secured expanded Soviet market access.
After years of steadily increasing its market share, Dr Pepper finally overtook Pepsi in 2023, according to market share data from Beverage Digest.
Pepsi has partnered with renowned celebrity chef Bobby Flay to launch SMOKED, a Grilling Inspired COLAogne with the smoky essence of a flame-fired grill.
Walmart has just unveiled an exciting line of Snuggie blankets that feature these scrumptious snacks, providing snack lovers with a unique and fun way to stay warm and snug this Christmas.
PepsiCo and Little Caesars make a splash this summer season with an exciting addition to its beverage lineup, the highly anticipated Pepsi Pineapple flavor.
The Culinary Institute of America collaborated with Pepsi to revolutionize the concept of condiments with Pepsi Colachup. The first-ever Pepsi-infused condiment.
Pepsi is unveiling a new logo and visual identity system after 14 years that includes a bold typeface, an updated color palette and a signature pulse.
Peeps have hit pay dirt with the new collab with Pepsi. It just rolls out the tongue perfectly, Peeps Pepsi. The limited-edition soda for 2023 is now available.
Pepsi is starry-eyed with its new lemon-lime drink called Starry. Studies show that younger people are just not as into soda drinks as previous generations.
The age-old story of the fight between a massive corporation and a teenager who just wanted his plane. Dude, where’s my jet?
This clever campaign finding the Pepsi logo inside a logo is the best since Don Draper’s Mad Men. There is a bit of human manipulation, but creative no less.
Few things awaken the senses like the smell of pancakes and maple syrup in the kitchen. In partnership with IHOP, Pepsi is celebrating pancake lovers everywhere with a new highly limited-edition flavor, Pepsi Maple Syrup Cola, that combines the indulgent flavor profile of maple syrup with the crisp, refreshing caramel notes of a Pepsi.
The cola category has been around for over a century. While it’s had its share of flavor and packaging innovation, one thing has remained the same since the category’s inception – the bubbles. Pepsi is taking on its most ambitious feat yet, reimagining the cola experience with a massive innovation – Nitro Pepsi. Nitro Pepsi is the first-ever nitrogen-infused cola that’s actually softer than a soft drink – it’s creamy, smooth and has a mesmerizing cascade of tiny bubbles topped off by a frothy foam head.
Pepsi is introducing its first-ever, limited-edition Pepsi ColaCream Donut exclusively available at Randy’s Donuts original Inglewood location. The Pepsi ColaCream Donut is our most creative and delicious collaboration so far. The Pepsi ColaCream Combo Box is the best way for Pepsi fans and donut lovers everywhere to enjoy this multi-sensory experience, which will literally pop in your mouth with flavor.
PEPSI and PEEPS want to help usher in the joyous, relaxing vibes of springtime and give fans one more reason to celebrate the new season. PEPSI and PEEPS