The Culinary Institute of America Consulting, a business unit of The Culinary Institute of America, has collaborated with Pepsi to revolutionize the concept of condiments for America’s favorite summer food. The result is Pepsi Colachup, the world’s first-ever condiment infused with Pepsi. In honor of July 4th, a day filled with baseball and hot dogs, the company has introduced a special sauce. The sauce is a testament to the belief that hot dogs and the company’s soda make the perfect combination. The sauce is now available for purchase.
“Pepsi Colachup” – the first-ever Pepsi-infused condiment – debuts at ballparks across the country
Pepsi is so confident that hot dogs are #BetterWithPepsi, the brand is taking hot dog enjoyment to the next level with Pepsi Colachup, giving fans the chance to add even more of the iconic sweet, citrusy taste of a crisp, refreshing Pepsi-Cola directly onto their hot dog.
“The concept is both simple and creative. The distinctive flavors and vibrant citrus blend of Pepsi enhances the bright and tangy characteristics of ketchup, offsetting the smokiness of the hot dog,” said David Kamen, director of the client experience for CIA Consulting. “It’s a whole new way to enjoy two American classics!”