Hey, you PEEPS! Pepsi and Peeps are releasing for a limited-time Pepsi Peeps Cola.
PEPSI and PEEPS want to help usher in the joyous, relaxing vibes of springtime and give fans one more reason to celebrate the new season. PEPSI and PEEPS are calling on fans to show the world how they’re enjoying their favorite springtime activities – in a safe, socially distant manner – through the #HangingWithMyPEEPS sweepstakes. Fans can submit photos of themselves enjoying the spring with PEEPS Marshmallow Chicks and Bunnies by tagging @PEPSI, #HangingWithMyPEEPS and #PepsiSweepstakes on Twitter and Instagram for the chance to win a coveted limited-edition three-pack of PEPSI x PEEPS.
“After what has been a very difficult year, many consumers are looking for new things to smile about. So, to celebrate the start of springtime, Pepsi collaborated with PEEPS to develop a limited batch of its first-ever marshmallow cola. This PEPSI x PEEPS collaboration will be available in three bright colors through a distinctive mini-can design and will most certainly have fans buzzing all season long,” said Todd Kaplan, VP of Marketing – Pepsi. “We know our consumers love our limited product drops, and we believe that PEPSI x PEEPS will deliver an iconic and delicious pairing that has the potential to become a fan favorite.”
“The PEEPS Brand always finds great joy in teaming up with partners to bring our beloved Marshmallow flavor to fans in new and exciting ways, which is why we’re thrilled to collaborate with PEPSI on this limited-edition PEPSI x PEEPS beverage leading up to the Easter holiday,” said PEEPS Brand Manager Caitlin Servian. “We look forward to seeing how fans express their PEEPSONALITY® as part of the #HangingWithMyPEEPS sweepstakes and hope they enjoy this sweet new cola offering.”