Pepsi Peeps products appearing on store shelves? That can only mean one thing. Spring is in the air and Easter is just around the corner. Peeps have hit pay dirt with the new collab with Pepsi. It just rolls out the tongue perfectly, Pepsi Peeps. The limited-edition soda will be available to retailers including Target, Walmart, and Amazon. This year the peeps flavored soda will be available in 20-ounce bottles and 7.5-ounce 10-packs in stores around the U.S. Peeps Pepsi first debuted in 2021 as a sweepstakes prize and has gained popularity since then.
Two years ago, PEPSI x PEEPS made its unforgettable debut, becoming one of the year’s most talked about collaborations and pop-culture moments. PEPSI x PEEPS trended everywhere, from Twitter to late-night TV… and was sold for hundreds of dollars on the secondary market. The highly anticipated drop, only available for 3,000 fans at the time, intrigued cola drinkers everywhere and drove consumer demand, which is why PEPSI x PEEPS have decided to make their relationship status official and deliver the sweet treat to retail shelves nationwide.
We couldn’t be more excited to reignite our partnership with PEEPS, bringing two iconic brands back together after the frenzy of consumer interest in 2021,” said Katelyn Meola, Director – of brand Pepsi. “The collaboration is truly unparalleled – a delicious and refreshing treat, celebrated by two loyal fanbases, that brings unapologetic enjoyment to Pepsi and PEEPS lovers all over the country. Since only a few fans could get their hands on the coveted cans last time, we’re thrilled to give everyone across the country a chance to indulge in PEPSI x PEEPS this time around.”
To celebrate the limited-time product launch and kick off the spring season, the iconic PEPSI x PEEPS duo is leveraging Snapchat’s innovative augmented reality technology to send fans on a virtual egg hunt for a chance to unlock prizes, including a spring trip for two and exclusive PEPSI x PEEPS merchandise. To participate, fans must purchase PEPSI x PEEPS products and scan the can or bottle with the co-branded AR Lens to unlock a secret code to find out instantly if they have won a prize. To access the Snapchat lens experience, find a PEPSI x PEEPS product in stores and head to the brands’ social channels.
“The PEEPS Brand is always looking for new and exciting ways to bring our delicious Marshmallow flavor to fans, and the partnership with Pepsi is truly a groundbreaking way for them to express their PERSONALITY! After the astonishingly positive response from our fans to the first PEPSI x PEEPS collaboration, we are thrilled to bring back the offering just in time for spring,” said PEEPS Brand Manager Caitlin Servian.
Fun Fact: In 1953, it took 27 hours to create one PEEPS Marshmallow Chick. Today, thanks to advances in technology, it takes six minutes.