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Babybel Plant-Based cheese is now available

    Following considerable consumer fanfare after an initial announcement in February, Bel Brands USA is excited to announce that Babybel Plant-Based is now available at retailers nationwide. The creamy, delicious plant-based snack can be found at Whole Foods, Sam’s Club and Fresh Thyme, as well as select Costco locations in the Southeast.

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    Eggo releases new Grab & Go Liege-Style Waffles

      The all-new Eggo Grab & Go Liege-Style Waffles are bistro-quality handheld waffles, crafted with busy parents in mind. The waffles, inspired by a classic Belgian street food staple, feature a golden brioche dough and are baked through with crunchy bits of pearl sugar. These on-the-go waffles are made with real butter and no artificial colors or flavors and, starting this April, will be available in two delicious flavors: Buttery Maple and Strawberry.  

      Frito Lay Introduces Cracker Jill to Support and Celebrate Women in Sports 1

      Frito-Lay introduces Cracker Jill to support and celebrate women in sports

        After more than 125 years as one of the sport’s most iconic snacks, Cracker Jack is adding a new face to its roster, with the introduction of Cracker Jill to celebrate the women who break down barriers in sports. Tapping into the brand’s rich history with America’s favorite pastime, Cracker Jill comes to life through five different representations on a series of special-edition bags, which will be available at the start of this year’s baseball season in professional ballparks across the country and through a donation of $5 or more to the Women’s Sports Foundation

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        Introducing Brazil Bites

          Brazi Bites is revolutionizing the way consumers think about the freezer aisle with its delicious Latin-inspired, naturally gluten-free and better-for-you foods. Pizza Bites are high in protein and, like all Brazi Bites foods, are Certified Gluten-Free, grain-free, trans-fat-free, soy-free, and made without artificial ingredients.

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          Pepsi is giving Pepsi Maple Syrup Cola to 2,000 fans who #ShowUsYourStack

            Few things awaken the senses like the smell of pancakes and maple syrup in the kitchen. In partnership with IHOP, Pepsi is celebrating pancake lovers everywhere with a new highly limited-edition flavor, Pepsi Maple Syrup Cola, that combines the indulgent flavor profile of maple syrup with the crisp, refreshing caramel notes of a Pepsi.