food

Trix Is Pulling a Magic Trick on Us

Trix has changed its shapes, colors and ingredients over the years, but General Mills has kept the brand familiar enough to make consumers feel like they're still eating

frozen food

The TV Dinner Was Never Just Dinner

The TV dinner was more than a frozen meal. Swanson connected convenience food to television, the Space Age and a changing American lifestyle, creating a food icon that

drink

Gerber Has Entered the Electrolyte Era

Gerber is moving beyond baby food with Gerberlyte, a children's electrolyte drink that shows how the functional-food trend is making its way into the kids' aisle.

food

Why A&W Won Canada and Lost America

A&W was once a fast-food giant in America. Then Canada took the brand in a very different direction. Here is how two A&Ws with the same roots ended

food

When Everything Became a Limited Edition

From Oreo flavors to pumpkin spice, everything seems to come in endless variations. Maybe having more choices isn't always better, and maybe the original still knows something we

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