Collection will provide families endless opportunities for space adventures and exploration
Ahead of World Space Week (October 4-10), Kinder Joy, the delicious treat plus toy made to help parents create everyday surprises for their children, today announced the release of its new space collection that features 12 unique toys including astronauts, rocket ships, explorer rovers and more. To further bring space adventures to life, Kinder Joy also partnered with aspiring astronaut, Alyssa Carson, who has been actively pursuing her dream of flying to Mars since she was a small child.
All 12 space toys can be scanned to bring them to life in Applaydu, the app that brings Kinder Joy toys to life through augmented reality. Dedicated space features and experiences can also be found in Applaydu. The free app is available for download on the App Store and Google Play.
“With the excitement and discovery of opening a delicious Kinder Joy, we hope the new space collection sparks the imagination of kids and parents, motivating them to play, learn and dream together,” said Miguel Zorrilla, Vice President of Marketing Kinder Joy & Seasonal. “Space exploration is more exciting than ever, and we are proud to partner with Alyssa Carson to help inspire kids and parents to explore the galaxy through the new Kinder Joy space toy collection.”
The treat plus toy brand developed a new content series in partnership with Carson, that can be enjoyed on Kinder Joy’s Instagram channel. Each episode of the “Explore the Galaxy” series will feature Carson sharing her personal space-related experiences, fun facts about space exploration and how the new toy collection relates to her astronaut training.
“Ever since I was a young girl, I had my heart set on the stars,” said Alyssa Carson, “That’s why I partnered with Kinder Joy to help share my passion for space exploration so families can be inspired to learn more about our galaxy and raise the next generation of explorers.”