Is John Connor now associated with Tropicana? It seems he is determined to distance himself from the realm of artificial intelligence, going to great lengths even to expunge any traces of AI from the company’s name. The question that arises is whether this move reflects a global descent into madness or if it is a cleverly orchestrated publicity stunt riding the wave of current trends in a somewhat whimsical direction.
Tropicana introduces “Tropcn,” a new limited-edition packaging—now with the letters “AI” removed from their name—to celebrate the leading orange juice brand’s natural ingredients, highlighting the fact that there is nothing artificial, and never has been anything artificial, in Tropicana Pure Premium orange juice. America’s favorite OJ2 has been made from natural oranges, picked at the pinnacle of ripeness, and squeezed within 24 hours to create 100% juice for more than 75 years.
Each week, there seems to be a new development in artificial intelligence. Each new AI advancement seemingly brings us closer to the artificial world and further from the natural. Consumer intrigue, and even concern, is high. Searches for “What is AI?” increased by 643% from 2022 to 2023. So, to celebrate the natural ingredients and nothing artificial in Tropicana Pure Premium orange juice, Tropicana is heading to the biggest consumer electronics event, CES 2024 (January 9-11), to release a limited-edition package of “Tropcn” Pure Premium orange juice.
“Our limited-edition run of ‘Tropcn’ orange juice bottles represents our ongoing commitment to delivering the highest quality 100% orange juice to Americans,” said Monica McGurk, CEO of Tropicana Brands Group’s North American business unit. “Since 1954, Tropicana has been at the forefront, innovating ways to bring fresh-tasting orange juice from natural oranges to breakfast tables nationwide. Artificial just isn’t in our DNA.”