The Rolling Stones X Keurig collab with an exclusive “Start Me Up” coffee kit

The Rolling Stones have been rocking out for over 60 years and are known to be one of the most energetic bands in the music industry. Recently, they have partnered with Keurig, a coffee company, for a new product endorsement. However, this collaboration comes with a high price tag as the “Start Me Up” iced coffee kit, set to be released on June 6, will cost $139.99, similar to the expensive tickets for their concerts.

“We’re thrilled to be branching into the iced coffee space with Keurig,” said The Rolling Stones in a statement. “We’ve collaborated to bring this limited-edition product to life and give fans a new way to fuel their day.” The kit was co-created with The Rolling Stones and includes a branded Spotify playlist, hand-picked by the band, to rock out to while you brew, sip, and enjoy.

“The Rolling Stones is a household name and widely considered as one of the most definitive bands in history,” said Becky Opdyke, Senior Vice President, Coffee Marketing at Keurig Dr Pepper. “Whether you’re a routine iced coffee drinker, a long-time Rolling Stones fan, or want to simply amplify your coffee drinking habits, we invite consumers to infuse a little rock and roll energy into their iced coffee experience.”