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Tony the Tiger

Kellogg’s Frosted Flakes celebrates the year of the tiger and Tony’s 70th Birthday

    It’s a gr-r-reat year to be a tiger! Beginning February 1, the Lunar New Year marks the Year of the Tiger – a year that also commemorates the 70th birthday of Tony the Tiger, Kellogg’s Frosted Flakes’ beloved mascot. To give “paws” to this joint celebration, Kellogg Canada is introducing special-edition Frosted Flakes Lunar New Year packaging featuring traditional celebratory designs in vibrant red and gold. The celebratory cereal box honours those born under the tiger sign who are known for being active and adventurous, just like Frosted Flakes’ very own Tony.

    The Breakfast Table Gets Kookier This Halloween With ‘The Addams Family 2’-Inspired Kellogg’s Cereals and Snacks

      Ahead of the theatrical release of MGM’s highly anticipated animated sequel “The Addams Family 2” on Oct. 1, Kellogg Company is teaming up with the iconic studio to bring fans a new way to experience their favorite macabre clan: breakfast. This July, the creepy, kooky and mysteriously spooky Addams Family is joining the breakfast table and beyond with “The Addams Family 2”-inspired cereals and snacks and in-pack giveaways of the first animated Addams Family movie.

      Mascot: Tony the Tiger

        Kellogg’s Sugar Frosted Flakes of Corn was introduced in 1952. Kellogg’s ran a contest with the introduction of the cereal. They wanted the consumer to pick the official mascot for their cereal. In the running were Katy the Kangaroo, Elmo the Elephant, Newt the Gnu and Tony the Tiger. It was a fierce battle, but a year later Tony the Tiger was victorious. The original voice of Tony the Tiger was Dallas McKennon who also voiced Gumby and the original Snap, Crackle and Pop voices for Rice Krispies.

        Famous Food Mascots: Pillsbury Doughboy

          The Pillsbury Doughboy giggled into pop culture on March 18, 1965. Paul Frees (voiceover actor for Boris Badenov in “The Adventures of Rocky and Bullwinkle”) was the first voice actor for the mascot.