Cowabunga! The Ninja Turtles are coming back to theatres and everyone knows they need pizza. That’s why Pizza Hut tested Underground Delivery in the New York Subway, to bring the Turtles and a few lucky fans a taste of the Big New Yorker.
Pizza Hut is making a bold move in New York City by testing underground deliveries to commemorate the launch of the highly anticipated Teenage Mutant Ninja Turtles: Mutant Mayhem movie.
Taking inspiration from the fictional residence of the Ninja Turtles, Pizza Hut’s Underground Deliveries test is set to unfold in a local New York City subway station. This location choice adds a touch of authenticity and excitement, bringing the spirit of the Teenage Mutant Ninja Turtles to life.
With the fictional home of the Ninja Turtles being in an abandoned subway station, it was only fitting for the Underground Deliveries test to take place at a local New York City subway station. Select pizza lovers in Manhattan experienced an underground delivery by texting the Turtle Emoji to a dedicated hotline number which then placed an order for Pizza Hut pizza. Once ordered, Pizza Hut promptly prepared and delivered the piping hot pizza within minutes directly to the marked “Pizza Drop Zone” within the subway station. Video of the Underground Delivery test in action can be viewed on YouTube.com/PizzaHut.
Once ordered, Pizza Hut promptly prepared and delivered the piping hot pizza within minutes directly to the marked “Pizza Drop Zone” within the subway station.
Pizza enthusiasts residing in Manhattan were treated to a unique underground delivery experience as they texted the Turtle Emoji to a dedicated hotline number. By using this special method, customers were able to place their orders for delicious Pizza Hut pizzas, adding an extra layer of fun and engagement to their dining experience.
- Specialty Mutant Mayhem-Themed Pizza Boxes: Pizza Hut is unveiling limited-edition movie-themed pizza boxes available for Big New Yorker orders as well as large and medium pizzas. The specialty packaging can be found at participating Pizza Hut restaurants nationwide starting the end of June while supplies last and features artwork of various Ninja Turtle character illustrations. A QR code located on the pizza box will also lead fans to play the new Pizza Power AR game.
- Co-Branded Pizza Hut x TMNT Spot: The Turtles are also popping up in new TV ads for Pizza Hut. Hungry for some delicious za, Mikey orders a Big New Yorker delivery to the Turtle Lair, taking an unsuspecting Pizza Hut delivery driver by surprise. Featuring animation and voices from the film, the spot includes 30, 15 and 6-second versions and will air starting June 26.
- In-Movie Integration: Get ready to see the Turtle’s favorite pizza make a cameo in several scenes of the upcoming film on August 2.
“Pizza Hut and Teenage Mutant Ninja Turtles have a longstanding history that goes back to the ’90s. Bringing the two together again for a new generation was a no brainer,” said Lindsay Morgan, Chief Marketing Officer at Pizza Hut. “With this new collaboration, we wanted to pay homage to the Turtles’ origins and their love of pizza, while also infusing modern touchpoints and a fun, creative take on pizza deliveries – in real life and through augmented reality gaming.”
“On August 2nd, TMNT Fans will get to see their favorite heroes in a half shell in a new and exciting way, so it only made sense to take our partnership with Pizza Hut to new heights, or depths in this case, by surprising and delighting fans around the world through fresh and engaging executions. Booyakasha!” said Michelle Hagen, EVP of Worldwide Marketing Partnerships at Paramount Pictures.