Doritos unveiled a collaboration with global flavor innovator Empirical: Empirical x Doritos Nacho Cheese Spirit. This limited-release offers a multi-sensorial, delicious beverage experience that smells and tastes just like the real thing – bringing the iconic flavor of Doritos Nacho Cheese Chips into the spirits aisle.
Hey fellow gamers or fans of irresistible snacks, ever found yourself adorned with Dorito crumbs, the aftermath of a marathon gaming session, or perhaps a momentary lapse in cleanliness due to sheer laziness? You’ve been glued to your gaming chair for hours, and suddenly, you realize you’ve unwittingly transformed into a walking, talking Dorito billboard. You’ve got that unmistakable aroma wafting from your very being – the scent of victory, with a dash of cheesy nacho goodness.
But wait, there’s no need to embrace the Dorito lifestyle! Why go through the trouble of marinating in cheesy goodness when you can simply bask in the essence without the chip-induced mess? Introducing the result of an unholy alliance between Doritos and the flavor wizards at Empirical – it’s the Empirical x Doritos Nacho Cheese Spirit!
This limited-edition concoction promises a sensory adventure like no other. It’s not just a drink; it’s a symphony of taste and aroma designed to transport you to a world where the nacho cheese river flows freely. Imagine taking a sip and suddenly feeling like you’re enveloped in a Dorito-scented cloud, all without the hassle of crunching through chips.
Say goodbye to the days of lingering Dorito scent – now you can wear it with pride, or rather, drink it with gusto. The Empirical x Doritos Nacho Cheese Spirit is here to make your taste buds do a victory dance, all while preserving the sanctity of your gaming throne. Because who needs a messy trail of crumbs when you can have a refined essence of Dorito decadence in a glass?
“Doritos is all about disrupting culture and bringing our fans unexpected, bold experiences,” said Tina Mahal, Senior Vice President of Marketing for Frito-Lay North America. “We’re always pushing our fans to try new things, so we figure it’s time we disrupt the spirits category by offering our iconic nacho cheese flavor in a bottle.”
The partnership marks a first-of-a-kind innovation for both brands and brings fans a truly new experience. To create the flavor, the many flavor layers of Doritos Nacho Cheese are extracted through Empirical’s innovative production process, using real Doritos chips and retaining their essence through vacuum distillation. Unlike traditional distillation methods, vacuum distillation operates at lower temperatures, preserving the full spectrum of flavors derived from Doritos.
“Empirical is an ‘uncategorized’ spirits company, so it allows us the freedom to experiment with really interesting flavors and not have to be stuck in a gin box or tequila box or whiskey box,” says Lars Williams, Chef/Distiller & CEO, Empirical. “And we can take something that has a unique and amazing flavor, like Doritos, and evolve it into something completely new.”
Disclaimer: Empirical x Doritos Nacho Cheese Spirit is not responsible for any sudden cravings, chip-dust flashbacks, or spontaneous dance-offs that may occur after consumption. Cheers to gaming glory and snack-inspired spirits! 🎮🧀🥃