Well, there goes the neighborhood. Krispy Kreme is dipping into the ice cream business. And why not? Mcdonald’s is chipping away with their own mini donuts.
In its mission to become the world’s most loved sweet treat brand, Krispy Kreme is shaking the retail ice cream category to its “cone” this first day of summer: introducing Original Glazed Soft Serve – ice cream as original and irresistible as its iconic doughnuts. Available in shakes, cones and cups, Original Glazed Soft Serve Ice Cream is being offered initially in 10 U.S. markets.
An original ice cream that only Krispy Kreme can provide, Original Glazed Soft Serve is a one-of-a-kind ice cream made with ingredients from Krispy Kreme’s proprietary and secret Original Glazed Doughnut recipe, including its iconic glaze flavor, as well as real whole milk.
The innovative rich and creamy lineup includes seven shakes, hand-spun and flavored like Krispy Kreme’s fan-favorite doughnuts, led by the Original Glazed. In addition, fans can enjoy three flavors of Original Glazed Soft Serve offered in cups and waffle cones that are handmade with Krispy Kreme’s proprietary doughnut mix and Original Glaze flavor. Even the toppings and inclusions are “original,” some made from dehydrated Original Glazed doughnuts.
“The introduction of Original Glazed Soft Serve Ice Cream is a big day for Krispy Kreme and our fans,” said Dave Skena, Krispy Kreme Chief Marketing Officer. “Our fans love Krispy Kreme doughnuts, and they also love rich, creamy, ice cream. We’re confident their love of ice cream and Krispy Kreme is going to go to an entirely new level after they experience these deliciously unique shakes, cones and cups. We’re thrilled to begin our rollout on the first day of summer.”
Original Glazed Soft Serve offerings include:
- Shakes: Original Glazed, Strawberry Iced Sprinkled, Chocolate Iced, Lemon Filled, Cookies & KREME, Birthday Batter, and Coffee & KREME.
- Cups and Waffle Cones: Original Glazed, Strawberry Iced Sprinkled and Chocolate Iced.
- Toppings and Inclusions, including Original Glazed doughnut pieces.
The original 10 markets celebrating the first day of summer with Krispy Kreme Original Glazed Soft Serve Ice Cream are Charlotte, Greensboro, and Winston-Salem in North Carolina; Greenville, S.C.; Norfolk and Newport News, Va.; Charleston, W.Va.; Nashville and the Tri-Cities area in Tennessee, and San Antonio, Texas. Krispy Kreme shops in Mobile and Southwest, Ala.; Tampa, St. Petersburg and Pensacola, Fla.; New Orleans; Branson, Mo.; and Wichita, Kan., will soon begin offering Original Glazed Soft Serve. Fans should visit www.krispykreme.com/promos/icecream to identify shops offering ice cream.
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