Kelce Mix: New Cinnamon Toast Crunch, Lucky Charms, and Reese’s Puffs Cereal Mix

General Mills has partnered with National Football League stars Travis and Jason Kelce to launch the Kelce Mix breakfast cereal.

I habitually combine different cereals when I’m running low and can’t fill a bowl with just one kind. I tend to get inventive with my mixes, blending cereals from different brands and flavors. While my creations are certainly unique, I’m not nearly famous enough to turn them into something as trendy as the Kelce Mix that the football brothers, Travis and Jason Kelce, have popularized with their stardom. Still, there’s no denying that cereal is a great way to kick-start a nutritious breakfast every day or a late-night snack.

In a first-of-its-kind cereal from General Mills, ‘Kelce Mix Cereal’ combines Travis and Jason’s top three favorite cereals: Cinnamon Toast Crunch, Lucky Charms, and Reese’s Puffs cereal, into one delicious bowl.

The brothers will also have four limited-edition Kelces’ Pick collectible boxes with those three options and Honey Nut Cheerios. Each box features the brothers on the packaging, giving their stamp of approval.

“I’ve said that I’d eat a whole box of Reese’s Puffs cereal in one sitting, and while I stand by that, our creation might just be the new MVP of the cereal aisle,” said Travis, Kelce Mix co-creator. “We’d go through two to three boxes of our favorite cereals a week when we were growing up, so being able to team up with General Mills now is a full circle moment for us.”