Inspired by the immense popularity of the TUMS Chewy Bites bottle, recognized as the leading antacid product in the United States and distinguished as the brand’s fastest-growing format, Nik Bentel immersed into one of the prevailing trends of the season to introduce the innovative TUMS Bag. Embracing the contemporary allure of metallics, this avant-garde accessory showcases a polished chrome finish, presenting a sophisticated and durable hard case exterior. The interior is luxuriously lined with high-quality blue suede, ensuring both style and substance.
Designed with practicality and elegance in mind, the TUMS Bag features a convenient magnetic closure for seamless access. The front and back of the bag proudly display a vibrant metal enamel emblem, mirroring the eye-catching packaging design of the TUMS Chewy Bites. This thoughtful detail adds a touch of brand identity to the chic and modern aesthetic of the bag.
“Having created a few food-inspired handbags myself and seeing the increasing impact of food on fashion, it was a no-brainer to respond to the cultural phenomenon with a bag that would provide ‘relief’ to the culinary craze,” said Nik Bentel. “Crafting the TUMS Bag has been an artistic journey I am elated to have been a part of, and I’m excited to see how it becomes an essential companion for foodies and TUMS lovers alike.”
Adding to its versatility, the TUMS Bag provides two detachable strap options for effortless customization. A lengthy, chromed leather strap facilitates cross-body wear, offering a trendy and hands-free option. Alternatively, a shorter metal chain is included for those who prefer stylish shoulder wear. This flexibility in styling ensures that the TUMS Bag seamlessly complements various fashion preferences.
“It’s time for those who crave both fashion and food to have an accessory that shows off their love for both. The creation of the limited edition TUMS Bag is unexpected, yet not surprising, given the genuine affection for foodie fashion,” said Amy Sharon, Brand Director at TUMS. “Our aspiration as a brand extends beyond being the preferred choice for fast heartburn relief; TUMS is a lifestyle and we encourage everyone to wholeheartedly embrace their love for food with TUMS by their side – and in this case, on their shoulder!”
With every purchase on Amazon, customers are not only acquiring a fashion-forward accessory but also receiving valuable additions to their heartburn relief arsenal. The TUMS Bag package includes an 8-count bottle of TUMS Chewy Bites, the brand’s renowned antacid offering, and a 54-count bottle of TUMS + Heartburn + Sleep Support. This latest innovation from TUMS is specially crafted to address heartburn concerns while promoting better sleep, ensuring that consumers can indulge in their favorite foods with confidence and enjoy a restful night’s sleep.
The Official TUMS Bag is Available on Amazon and nikolasbentelstudio.com – Hurry Before They Sell Out!
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