Cap’n Crunch is turning 60 this year! In honor of bringing six decades of adventure to the breakfast table and beyond, the Cap’n is setting sail to check items off his bucket list (or should we say Crunch It List?!). To kick off the festivities, he’s trading the Milky Sea for the Palm Springs desert for an epic birthday bash dubbed “Cap’n’s Cove.”
Fans 21 and older are invited to an all-out birthday experience taking place at the Lone Palm Pool at Margaritaville Resort Palm Springs during the first weekend of the desert’s most iconic music festival. Fans can celebrate in true Crunch style while munching on Crunch-inspired brunch items, sipping on drinks from the Galley Bar, and glamming up festival fits at the customization cabana. Fans can also enjoy experiential art installations while checking out merch released exclusively for the Cap’n’s 60th birthday.
In honor of his big day, the Cap’n invited some celebrity pals to help take his 60th birthday to the next level! Serving as event host, musician and actress Reneé Rapp will curate a Crunch-centric menu and perform fan-favorite original hits as well as a special birthday serenade festival-goers won’t want to miss! Before Reneé takes the stage, the party will be bumping to the tune of an all-vinyl set from DJ PEE.WEE (a.k.a. Anderson . Paak), an 8-time Grammy-winner, artist, producer and director known for his family-friendly appearances, who will be spinning nostalgic and upbeat tunes aboard the Shipwrecked Stage modeled after the Cap’n’s iconic S.S. Guppy.
“Cap’n Crunch has been a cultural icon for the past 60 years, so we knew we had to go big and celebrate this milestone birthday with a bash that’s just as vibrant and adventurous as he is,” says Kristin Kroepfl, Vice President and Chief Marketing Officer of Quaker Foods North America at PepsiCo. “The Cap’n has no plans to slow down in his 60th year and we can’t wait to see what adventure he and his Crunch Crew embark on next.”
Fun Fact: Cap’n Crunch has some enemies. When Cap’n Crunch cereal was first introduced, his foe was an animated, barefoot pirate named Jean LaFoote.