Hostess collabs new popcorn for its Twinkies and Ding Dongs brands

Evergreen Licensing, a renowned company in the world of brand licensing, has recently forged a strategic partnership with Hostess Brands, Inc., a well-established company based in Lenexa, Kansas. This collaboration aims to bring a delightful and exciting addition to the snacking world by introducing popcorn products adorned with the iconic Twinkies and Ding Dongs brand names.

Sue McCabe, the esteemed President and Chief Marketing Officer of Evergreen Licensing expressed her enthusiasm and pride in working closely with the creative team at Hostess Brands. Together, they are set to revolutionize the popcorn experience by infusing it with the beloved flavors of Twinkies and Ding Dongs. This tantalizing combination promises to delight popcorn enthusiasts and fans of these legendary treats alike.

The partnership represents a merger of two influential entities in the food industry, each known for its commitment to quality and innovation. By leveraging Hostess Brands’ expertise in crafting delectable snacks and Evergreen Licensing’s mastery of brand extension, this collaboration is destined to elevate the popcorn market to new heights.

With an emphasis on creating a unique and memorable snacking experience, this venture seeks to captivate the taste buds of consumers, giving them a delightful fusion of flavors that will leave them craving for more. The fusion of the fluffy goodness of popcorn with the beloved taste of Twinkies and Ding Dongs is a match made in snacking heaven.

With anticipation mounting, popcorn aficionados and snack enthusiasts eagerly await the launch of this mouthwatering treat, which promises to be a delightful indulgence that will evoke nostalgia and create unforgettable snacking moments for everyone who gives in to its tempting allure. Whether it’s for movie nights, social gatherings, or a personal indulgence, the Twinkies and Ding Dongs popcorn is destined to become an instant classic and a must-have addition to every snack aisle and kitchen pantry.