Wendy’s is releasing in three select markets a new hamburger. The Spicy Black Bean Burger is made with black beans, carrots, brown rice, red and green bell peppers, wheatberries, corn, and a blend of spices. The burger is topped up with crispy-fried chipotle jalapenos, pepper jack cheese, spicy chipotle sauce, tomatoes, onion, and Romain on a toasted premium bun.
“Our Made to Crave menu is a destination for customers seeking bold ingredients and flavor innovation,” stated Carl Loredo, U.S. Chief Marketing Officer for The Wendy’s Company. “With that spirit, we’re bringing forward an incredibly tasty Spicy Black Bean Burger to this line-up in three select markets. Consumers are demanding plant-based sandwiches, and we’re answering the call in a way that only Wendy’s can with a mouthwatering sandwich packed with multiple layers of heat and flavor.”
Wendy’s is taking a different approach to plant-based burgers. Beyond Meat has teamed up with McDonald’s, KFC, and Pizza Hut. Wendy’s has opted for a more classic veggie option, featuring a black bean patty seasoned with paprika and chipotle pepper. The war on non-traditional meat burgers is on, who will win nobody knows yet. Things are heating up, hopefully, the consumer will be the winner.