Walmart: New Everything Bagel Flavored Kraft Mac & Cheese

Introducing a new Everything Bagel-flavored Kraft Mac & Cheese, which will be available exclusively on Walmart’s website. Walmart has gained a reputation for offering unique and unconventional variations of familiar products, and its latest offering continues this trend. This flavor is the result of Kraft’s “Fan Flavorites” program, a consumer-driven initiative where fans submit and vote on new flavor ideas. The Everything Bagel flavor emerged as the top choice, and its launch marks a pivotal moment for Kraft as it reveals a new direction for its product innovations. This move is part of Kraft’s strategy to focus more heavily on bold, flavor-forward products in the coming year. By embracing such adventurous flavors, Kraft aims to capture the attention of consumers seeking something different from the traditional mac and cheese options.

• As part of an expanded strategy to appeal to evolving consumer tastes, Kraft will soon begin offering an “everything bagel” flavor-enhanced version of its boxed mac and cheese product. 
• The company is only producing 15,00 boxes of the flavor, and it will be exclusively available through Walmart.com beginning on November 25.
• The idea was submitted through Kraft’s “Fan Flavorites” program and underscores a new, flavor-focused strategy that the company will run over the next year. 

“As a consumer-obsessed brand, our goal is to introduce new products that deliver on what our fans are craving,” said Sara Roashan, associate director of innovation for Kraft Mac & Cheese, in a statement. “Last year, we launched a contest to give fans a forum to share what flavors they would want to see from us. After receiving hundreds of requests for an Everything Bagel flavor, we’re thrilled to officially introduce it to the world.”