Twizzlers Introduces New ‘Twistless’ Candy Called Izzlers

Here is a new twist or perhaps lack of twist as Hershey’s is offering a new untwisted version of their strawberry-flavored Twizzlers. Untwisted for a limited time only.

Why would Hershey want to get rid of its trademark feature? Besides sales as an incentive, Shannon Wilkinson, manager of the Twizzlers brand explains coyly why the change happened.

“Maybe we wanted to do something unexpected, or maybe we had an issue on the production line. The world may never know, but what we do know, is that Izzlers candy is fun, delicious and only here for a very limited time.”

Will Izzlers fizzle or thrive?

Fun Fact: Twizzlers resemble licorice, however technically Twizzlers are not licorice. Twizzlers are made from corn syrup, wheat flour, sugar, cornstarch, and in smaller amounts palm oil, salt, artificial flavor, glycerin, citric acid, potassium sorbate, Red 40, and soy lecithin.