Can You Rebrand a Joke Without Killing the Joke?
Hooters began as a questionable restaurant experiment and became a cultural icon. Now the brand is trying to reinvent itself without losing what made it famous.
Tag: restaurant history
Colonel Sanders’ $2 Million Fried Chicken Mistake
Colonel Sanders sold KFC for $2 million, then watched it become a global fast-food giant while openly criticizing the company he founded.