Stuffed Puffs unveils new collab with Cinnamon Toast Crunch

Stuffed Puffs unveiled a tastebud-bursting snack experience like never before. Meet Stuffed Puffs Big Bites Cinnamon Toast Crunch Filled Marshmallows! In partnership with General Mills and available exclusively at Walmart, this marks the first time these two favorites have been melded together for an irresistible, cinnamon cereal-coated delight.

Best known for their game-changing milk chocolate-filled fluffy vanilla marshmallows, Stuffed Puffs is always looking to create new, unexpectedly epic sweet treats. Enter Cinnamon Toast Crunch, the perfect partner to create the latest epic Big Bites flavor combination. These fluffy marshmallows are filled with real Cinnamon Toast Crunch creme and then blasted with cereal crumbles to create a treasure trove of delicious flavor and texture.

“We are so excited to partner with my all-time favorite cereal, Cinnamon Toast Crunch. We’ve taken the best part of eating cereal, the awesome Cinnamilk at the bottom of the bowl, packed that flavor into the center of a Stuffed Puffs, and coated them with crunchy crushed Cinnamon Toast Crunch,” said Mike Tierney, Founder & CEO of Stuffed Puffs. “Our newest Big Bite with Cinnamon Toast Crunch is the perfect treat that puts the biggest smile of nostalgia on my face.”

Exclusively launching at Walmart, Stuffed Puffs Big Bites Cinnamon Toast Crunch Filled Marshmallow is their first-ever co-branded product, marking a huge milestone for the young brand. Launched in 2019, Stuffed Puffs quickly grew into a retail favorite in over 43,000 stores on a national scale.

“We are thrilled to partner with such an innovative brand that has completely reinvented what it means to be a marshmallow,” said Mindy Murray, General Mills, Sr. Marketing Communications Manager. “Bringing Cinnamon Toast Crunch into such a fun and delicious sweet treat is an exciting expansion of our brand and for our consumers.”

To learn more about Stuffed Puffs and Cinnamon Toast Crunch, please visit www.stuffedpuffs.com and @stuffedpuffs on Instagram and TikTok. Visit your local Walmart to grab a bag of these must-have flavor-packed Big Bites.