I’ve always had a soft spot for Reese’s Cups, and when you think they’ve reached the pinnacle of deliciousness, they outdo themselves yet again. The latest innovation, Reese’s Chocolate Lava Big Cup, is a testament to their knack for continuously raising the bar. This dessert-inspired creation offers a rich, indulgent twist with an extra layer of ooey-gooey, chocolatey filling that takes the classic Reese’s experience to a whole new level.
Building on the popularity of Reese’s Caramel Big Cup, this new Chocolate Lava version brings a luxurious, decadent addition to the brand’s lineup. Inspired by the molten center of a chocolate lava cake, this treat provides a rich and gooey bite that perfectly complements the signature blend of smooth chocolate and creamy peanut butter that fans adore. It’s a uniquely satisfying evolution of the classic Reese’s combination, offering a delightful indulgence that’s sure to become a favorite.
“On the heels of last year’s Reese’s Caramel Big Cup launch, we felt the excitement that erupted for the extra layer in our big cup line and wanted to give our fans a delicious experience beyond the every day,” said Melissa Blette, senior brand manager, Reese’s, “Reese’s Chocolate Lava Big Cup delivers a satisfying treat that helps fans experience a unique, tasteful adventure through its decadent chocolate lava layer.”