PepsiCo has recently unveiled an enticing addition to its lineup tailored specifically for aficionados of Pure Leaf Sweet Tea: the all-new Zero Sugar variant. Now, those who relish the refreshing taste of this beverage but seek a sugar-free alternative can rejoice, as it’s finally within reach. Notably, the company is embarking on an extensive promotional campaign over the coming month to spread the word far and wide.
According to Circana, a market research firm headquartered in Chicago, Pure Leaf ranks as the second highest-selling brand within the $4.6 billion canned and bottled tea sector. This month, the all-new Zero Sugar tea hitting store shelves is sweetened with a blend that comprises sucralose and acesulfame potassium.
“This was a key one that we’ve been looking at for some time. We are looking to attract new people into our brand who may be interested in zero sugar or wanting something with zero calories,” Raheja-Perera said. “Now, we have that proposition which we’ve never had.”
Pure Leaf assembles myth-busting duo Emily Alyn Lind and Celeste O’Connor to uncover the innovation in the “Unbelievably Sweet Files.”
As part of these promotional efforts, PepsiCo has crafted an engaging trailer, starring the talented Emily Alyn Lind and Celeste O’Connor, which offers a glimpse into the allure of this latest addition.
Extraterrestrial sightings, ghost stories, or simply inexplicable phenomena, our society craves the unbelievable. To help bust the myth that Pure Leaf Zero Sugar Sweet Tea can’t be sweet and delicious without sugar, Pure Leaf today unveiled its “Unbelievably Sweet Files” campaign, which includes:
- A video starring Emily and Celeste, in which they uncover the truth of the new Zero Sugar Sweet Tea.
- A national promotion, calling on fans to submit their out-of-this-world accounts on PureLeafZeroSugar.com. The most unbelievable stories will be chosen, and winners will receive a Pure Leaf Zero Sugar Prize Pack, including the new Zero Sugar Sweet Tea and a selection of holographic stickers. Submissions will be open until April 26th.
- A multi-city tour kicking off next week, in three of America’s historically mystifying cities – New Orleans (April 3), Boston (April 5), and Chicago (April 7). Consumers can “sip it to believe it” with complimentary Pure Leaf Zero Sugar Sweet Tea tastings at each stop.
“A delicious zero sugar sweet tea that actually tastes good seems like a dream, which is why I’m thrilled Pure Leaf has nailed it,” says actor Emily Alyn Lind. “Celeste and I have had a blast finding a sweet tea that satisfies your cravings without a load of extra sugar. You have to taste it to believe it.”
“This sweet, iced tea tastes truly incredible,” adds actor Celeste O’Connor. “It really is hard to believe it has zero sugar. Emily and I both love a good mystery, so we’re excited to help tea lovers uncover this new truth: sweet tea doesn’t need sugar to be deliciously sweet and satisfying.”