Pop-Tarts Throwback Packs pay homage to 60s retro packaging

Pop-Tarts is releasing their Throwback Packs which boast a vintage-style branding effort to take consumers back to the brand’s origins. The product showcases a distinct branding aesthetic that diverges from the current offerings and reminisces about the 1960s when it was first launched. The iconic Frosted Strawberry flavor profile of the brand will be featured, making it a delightful treat for consumers of all ages. Everything old is new again!

The limited-edition retro packaging will be available in stores nationwide starting June 5th, 2023

Get ready to grab the Pop-Tarts Throwback Packs! This one-of-a-kind, exclusive product will be obtainable from June 5 to July 17, 2023, priced at $3.89. With its vintage-style branding, it’s guaranteed to attract the attention of shoppers during the summer season and appeal to those who have a penchant for retro marketing.

Fun Fact: Warhol influenced the name Pop-Tarts. Kellogg’s turned to a hip cultural scene for name ideas for its new product. Specifically, Andy Warhol’s Pop Art Movement.

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