The OREO brand is introducing the Limited Edition Selena Gomez OREO Cookies, a brand-new OREO cookie that brings together Selena’s passions and fandom into one deliciously dunkable bite.
Selena worked closely with the OREO brand to develop a one-of-a-kind sweet-and-spiced flavour combo. Inspired by her love of horchata, the cookies include a layer of chocolate and cinnamon flavour creme atop a layer of sweetened condensed milk flavour creme with cinnamon sugar inclusions, all sandwiched between two chocolate cinnamon flavoured wafers.
“Making my own OREO cookie was a lot of fun. I grew up loving them, so being able to be a part of the process was a full-circle moment,” said Selena Gomez. “I wanted to find a way for it to feel comforting and have a bit of nostalgia from my childhood. The cinnamon flavour gives it this horchata feel, and I’m excited for my fans to try it.”
In addition to curating her personalized OREO flavour, Selena also created six unique embossments designed with her fans in mind, including one that spells out “Selenators.” There’s also one exclusive cookie found in approximately every three packs that features Selena’s classic signature, marking the first time the OREO brand has ever put an autograph on an OREO cookie.
While both the OREO brand and Selena champion self-expression and self-discovery, they know the journey to get there isn’t always easy, especially for young people. To help support youth mental health, the OREO brand is also donating to the Rare Impact Fund. Founded by Selena in 2020, the Rare Impact Fund focuses on increasing access to mental health services and education for young people around the world. (To learn more about the Rare Impact Fund, visit rareimpactfund.org
“By connecting with Selena’s world – her heritage, devoted fans, and musical evolution – we’re amplifying the OREO brand’s cultural resonance and the ‘stay playful’ spirit,” said Chantal Butler, VP of Marketing, Mondelēz Canada. “The OREO brand thrives on creativity and surprise, and this collaboration is a bold expression of that. It deepens our presence in the music scene while continuing to delight our audience in ways they don’t see coming.”
The limited-edition cookies will be available for purchase online in the United States starting June 2, with a nationwide rollout to major retailers beginning a week later. They will launch in additional countries—including Canada, Brazil, Australia, and New Zealand—in the weeks that follow.
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