This is my favorite time of year—the clever and creative Super Bowl ads have become a staple of the festivities! Did you see Meg Ryan and Billy Crystal’s heartwarming reunion in Hellmann’s Super Bowl ad? Watch it now and enjoy a nostalgic trip back to the iconic When Harry Met Sally moment, with a delicious and modern twist!
More than 35 years after When Harry Met Sally introduced one of the most iconic and quoted scenes in rom-com history, Meg Ryan and Billy Crystal have reunited in a heartwarming and hilarious Super Bowl commercial for Hellmann’s. The ad, which aired during the 2025 Super Bowl, brings the beloved characters Harry and Sally back to Katz’s Deli in New York City, the very location where the unforgettable fake orgasm scene took place.
In 1989, the year When Harry Met Sally premiered, a 30-second Super Bowl ad cost around $675,000. Fast forward to 2025, and that price has soared to an astounding $8 million, according to Bloomberg.
This sharp increase underscores the Super Bowl’s growing viewership, cultural impact, and advertising dominance over the years. While it was already a major event in 1989, it has since evolved into a global phenomenon, drawing over 100 million viewers annually and offering advertisers unmatched reach and influence.
Reliving the Iconic ‘When Harry Met Sally’ Moment
In the Hellmann’s Super Bowl ad, Meg Ryan and Billy Crystal reprise their roles as Sally and Harry, revisiting the iconic diner where Sally famously faked an orgasm to prove a point. The scene, which has been parodied and referenced countless times in pop culture, is recreated with a playful twist. This time, the focus is on Hellmann’s mayonnaise and its ability to make any meal unforgettable.
As Harry and Sally sit down at their table, Harry quips, “I can’t believe they let us back in this place,” sparking laughter and nostalgia among fans. The ad cleverly ties the humor and charm of the original scene to Hellmann’s message of creating delicious, memorable meals.
Why This Reunion is a Big Deal
The reunion of Meg Ryan and Billy Crystal is more than just a clever marketing move—it’s a celebration of one of the most beloved romantic comedies of all time. Here’s why this ad is making headlines:
- Nostalgia Factor: The commercial taps into the emotional connection fans have with When Harry Met Sally, a film that defined a generation of rom-coms.
- Star Power: Meg Ryan and Billy Crystal’s on-screen chemistry is as electric as ever, bringing authenticity and charm to the ad.
- Humor and Heart: The ad balances humor with a heartfelt message about the joy of good food and shared memories.
While the original scene was all about sandwiches, Hellmann’s puts its mayonnaise front and center, showing how it can elevate any meal. The ad cleverly ties the brand’s message of reducing food waste and making meals more delicious to the iconic moment.
Since the ad aired during the Super Bowl, it has sparked a wave of reactions on social media. Fans are loving the nostalgic tribute, with many calling it one of the best commercials of the night. Memes, tweets, and TikTok videos are flooding the internet, proving that the magic of When Harry Met Sally is still alive and well.
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