Lucky Charms Teams with Human Torch for Retro Promo

Hold onto your marshmallows — Lucky Charms is going full retro, and things are heating up… literally. In its latest limited-edition online promotion (exclusive to Walmart), the magically delicious cereal is teaming up with none other than Marvel’s Human Torch. Yes, you heard right — breakfast just got fantastic.

Each box comes with a plastic Johnny Storm/Human Torch standee — a fiery little collectible (designs may vary, of course) celebrating the upcoming Marvel Studios film The Fantastic Four: First Steps, hitting theaters July 25. So now, in addition to hearts, stars, horseshoes, clovers, moons, unicorns, and rainbows, your morning bowl also includes a flaming superhero figurine. Talk about a balanced breakfast.

The box itself is wrapped in retro glory — a throwback design that’ll hit your nostalgia button harder than a Saturday morning cartoon marathon. But be warned: this collectible cereal isn’t exactly magically affordable. At nearly $20 a box, it might scorch your wallet faster than Johnny Storm shouting “Flame on!”

And let’s be honest — with this level of cross-promotion (cereal boxes, toys, fast food, branded everything), The Fantastic Four might already be halfway to a box office win before the lights even dim in theaters. Marvel’s First Family is getting a red-hot marketing push… let’s just hope that momentum doesn’t send them flying straight off a cliff like Reed Richards in a brainstorming session gone wrong.

Stranger things have indeed happened to Joseph Quinn — like, say, going from shredding Metallica in the Upside Down to selling Hellfire Club T-shirts at Walmart.

Eddie Munson may have gone out in a blaze of metal glory, but his legacy rocks on… proudly hanging in the graphic tee aisle, sandwiched between Minions mayhem and Friends nostalgia. Somewhere in suburbia, a dad is mowing his lawn in Eddie’s demon-slaying Hellfire Club tee — blissfully unaware he’s channeling Hawkins High’s most hardcore D&D dungeon master.

Hey, at least the guy’s wearing a shirt. That’s already a win compared to your typical backyard warrior who looks nine months potbelly-pregnant and thinks sunscreen is for the weak. Eddie didn’t die for this… but he’d probably get a kick out of it.

Honestly, this might be the only time a T-shirt comes with emotional damage and nostalgia baked right in. One minute you’re mourning Eddie… the next, you’re adding two to your cart during a rollback sale.

Still, if you’re into sugary nostalgia, flaming superheroes, and the thrill of wildly overpaying for breakfast, this is the collector’s item to toast your credit limit for. And hey, if you’re going to drop 20 bucks on cereal, you might as well do it in style — don that Hellfire Club tee and make Eddie Munson proud while your wallet weeps.