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Limited-Edition Birthday Cake Pebbles

    What a perfect way to celebrate Pebbles’ cereal 50th anniversary by releasing a birthday cake flavor limited-edition of the Post morning favorite sugar-laced cereal. Happy Birthday, Pebbles!

    “When it comes to birthdays, there’s nothing more iconic than a colorful cake,” Amy Brothers, PEBBLES cereal brand manager at Post Consumer Brands, said in a press release. “Our new Birthday Cake PEBBLES cereal is a fun and­ delicious twist on the traditional birthday cake and is just one more way we’re celebrating with fans and keeping PEBBLES’ 50th-birthday party going this year. Plus, all PEBBLES cereal varieties are gluten-free, so everyone can partake in the celebration.”

    The new Birthday Cake PEBBLES cereal is available in three package sizes – 10 ounces, 19 ounces, and 40 ounces. Each box features a recipe for Dinosaur Egg Cake Pops and Flintstones-inspired Stone Age party games on the back.

    Pebbles cereal was first launched in 1971 after Post secured licensing rights from Hanna-Barbera. The cereal was the first brand ever created around a TV show character with the cereal was named for Fred and Wilma Flintstone’s daughter, Pebbles, from The Flintstones.

    Birthday Cake Pebbles cereal is available for a limited time starting in April.