Krispy Kreme is making an iconic flavor statement to celebrate the Barbie brand’s 65th anniversary: four all-new doughnuts featuring unique designs and fabulous flavors inspired by Barbie, the trend-setting and timeless global fashion doll.
- Barbie Pink Doughnut – inspired by Barbie’s iconic pink and popism, an Original Glazed Doughnut piped with pink buttercream, sprinkled with sparkly pink sugar, and topped with Barbie sunglasses.
- Malibu Dream Party Doughnut – inspired by the fun and fashion of the Barbie DreamHouse, an unglazed shell doughnut filled with Cake Batter Kreme, dipped in Malibu blue icing and sparkly graham sand, topped with a Barbie DreamHouse piece, and piped with a white cloud.
- Barbie Berries ’n Kreme Doughnut – as sweet as Barbie herself, an unglazed shell doughnut filled with Strawberry Kreme, dipped in white icing, drizzled with purple and pink buttercream, and topped with a Barbie heart.
- Barbie Sweet 65th Doughnut – showcasing iconic Barbie colors, an Original Glazed Doughnut, dipped in chocolate icing, topped with Barbie Sweet 65th sprinkles.
“We’re excited to celebrate the Barbie brand’s 65th birthday with a collaboration that’s full of fun and flavor. We’re bringing Barbie’s iconic fashions to life through delicious doughnuts that are sure to thrill Barbie and Krispy Kreme fans alike,” said Dave Skena, Global Chief Brand Officer for Krispy Kreme.
“Barbie and Krispy Kreme are two brands that immediately spark joy and elicit sweet memories,” said Meredith Norrie, Vice President of Global Licensing and Consumer Products, at Mattel. “As we continue to celebrate Barbie’s 65th anniversary this year, Krispy Kreme is the perfect partner to join us, inviting fans across generations to enjoy the perfect blend of flavor and style, with nods to Barbie sprinkled into every bite.”
In addition to the doughnuts, Krispy Kreme has special treats for randomly selected fans, including a limited quantity of Barbie Fashionista dolls. The dolls will include customized Krispy Kreme accessories – a Krispy Kreme paper hat, and a box of dozen doughnuts. To further delight fans, Krispy Kreme will include a custom Barbie x Krispy Kreme adult-sized denim jacket with each doll. Krispy Kreme is offering two separate giveaways for a chance to receive the dolls and jackets.