Jones Knowles Ritchie Redesigns iconic Heinz Labels

It was 150 years ago that Heinz came to be. They are celebrating the anniversary by redesigning three of their iconic canned products. Heinz cans of Beanz, Cream of Tomato and Freshly Made Spaghetti are each individually adorned with backstory images by Jones Knowles Ritchie.

“Jones Knowles Ritchie said “With three iconic products and so many stories to tell, we worked closely with Heinz to identify the moments in history that have put these products on the map. By spanning three decades, we were able to celebrate Heinz’s connection with culture via the unique styles of the time. From the art deco designs of the 1920s for Beanz to the unique illustration styles of the 50s for Spaghetti, through to the bold explosion of 60s fashion for Soup, each product became a canvas to tell these stories in a distinctive way, while creating something that would feel relevant for today.”

Fun Fact: The original recipe for Heinz Beanz was based on Boston beans, so they used to contain pork. But because of shortages in the second World War, the pork was taken out and they were sold as vegetarian beans. They’ve remained the same ever since.