California-based Impossible Foods is debuting Impossible Meatballs Made From Plants, the company’s third new retail product in four months, as it continues to expand its presence on grocery store shelves.
Earlier this year, Impossible Foods launched Impossible Sausage Made From Plants and Impossible Chicken Nuggets Made From Plants in grocery stores and supermarkets nationwide. The company also dramatically expanded retail availability of its flagship product, Impossible Burger, which is now available in about 22,000 grocery retail locations
Available at Walmart stores starting this month and coming to additional retailers later this year, the new Impossible Meatballs mark an expansion of Impossible Foods’ presence at Walmart, which is launching a dedicated plant-based destination in its frozen aisle that will include Impossible products at more than 3,000 locations. The new section will feature Impossible Foods branding and include an array of frozen products made by Impossible Foods, including Impossible Chicken Nuggets, Impossible Sausage in Spicy and Savory flavors, and Impossible Burger patties, as well as the new Impossible Meatballs. Walmart also carries 12-ounce packages and 2-Patty packs of Impossible Burger in its fresh meat section, as well as both Savory and Spicy Impossible Sausage in its fresh breakfast meat section.
“We’re innovating faster than ever and developing our products with qualities that matter most to consumers, including everything from taste to convenience,” said Ravi Thakkar, Impossible Foods’ vice president of product and commercialization. “Impossible Meatballs are the latest example of that — giving people a simple, delicious, and sustainable alternative to a family classic.”
Impossible Meatballs come pre-formed and fully cooked and work perfectly in all of the meatball recipes that people love — from spaghetti to meatball subs. Each meatball is made with a custom mix of Impossible Burger and Impossible Sausage, as well as a savory homestyle meatball seasoning blend. They have 12 grams of protein per serving, 0 milligrams of cholesterol (3.5 grams of saturated fat), and 30% less sodium than the leading homestyle animal meatballs.