Hershey debuts new vegan plant-based Reese’s and chocolate bar

Reese’s Peanut Butter Cups are getting the full vegan treatment. The chocolates are made with oats instead of milk, Hershey said.

As more people reach for plant-based snacks, The Hershey Company is offering two delicious options sure to satiate their appetite for a milk chocolate alternative. Today, the legendary chocolatier is announcing the nationwide launch of Hershey’s Plant-Based and the new addition of Reese’s Plant-Based.

Whether you’re vegan or simply looking to limit dairy, the iconic Reese’s and Hershey’s brands give you yet another melt-in-your-mouth experience with its latest treats made with dairy alternatives: Hershey’s Plant-Based Extra Creamy with Almonds and Sea Salt and Reese’s Plant-Based Peanut Butter Cups.

“We are excited to introduce these delicious, plant-based options,” says Teal Liu, Brand Manager of Better For You, The Hershey Company. “Our purpose is to create more moments of goodness for consumers. Those moments are now more accessible for chocolate lovers looking for plant-based alternatives.”

Hershey has long offered a wide variety of choices for consumers to enjoy their favorite sweet and salty snacks for everyday moments, seasons and special occasions. To meet the changing needs of some snackers, Hershey’s expertise and capabilities help us deliver more, great-tasting alternative options including portion-controlled treats, no sugar added, zero sugar, high protein and now plant-based.

Plant Based is coming to shelves nationwide this spring. Reese’s Plant-Based Peanut Butter Cups are available in March, followed by Hershey’s Plant-Based Extra Creamy with Almonds and Sea Salt in April.