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French’s Releases Limited-Edition Mustard Buns In Partnership With Piantedosi Baking Company

    It’s about time. Why did people not think of this before? French’s is celebrating National Mustard Day with the release of limited-edition mustard buns baked with French’s Classic Yellow Mustard. This is a no-brainer.

    French’s announced the release of French’s Mustard Buns in celebration of National Mustard Day on August 7th. Developed in partnership with Piantedosi Baking Company, a New England-based wholesale bakery with over 100 years of expertise, French’s is rolling out limited-edition mustard buns baked with French’s Classic Yellow Mustard that are the perfect way to add more flavor to backyard barbecues and baseball games this summer. French’s Mustard Buns will be available starting August 7th from select well-known landmarks and baseball stadiums across the U.S. in cities such as New York, NY; Baltimore, MD; Los Angeles, CA; Chicago, IL; and Boston, MA while supplies last.

    “For over 115 years, French’s has delivered bold, all-American flavor to customers nationwide,” said Jill Pratt, Chief Marketing Excellence Officer for McCormick. “Year after year, we look forward to raising the French’s flag in celebration of National Mustard Day, by introducing exciting new ways to enjoy the bright, tangy taste of mustard.”

    French’s, the brand that brought you Mustard Ice Cream and Mustard Beer, is committed to providing elevated flavor experiences for mustard lovers across the U.S. The French’s Mustard Buns are golden in color, soft in texture, with a distinct, yet subtle tang that doesn’t overpower. For an extra burst of flavor, a drizzle of French’s Classic Yellow Mustard is recommended to top off your hot dog or sandwich.

    “When the French’s opportunity came across our desk, we jumped at the chance to collaborate. Together, we have over 200 years of quality, creativity and experience,” said Carmine Piantedosi, Operations Manager, 4th Generation and Owner at Piantedosi Baking Company. “Mixing the bold flavor of their Classic Yellow Mustard and our innovative baking process, we developed a truly unique bread formula for National Mustard Day. We’re thrilled to have thousands of people across the country taste the awesome buns that we created!”

    Those interested in trying the latest flavor creation from French’s, are invited to visit one of these locations, while supplies last:

    August 7, National Mustard Day (free pop-ups, starting 12 PM local time, while supplies last):

    • The Hot Dog King (New York, NY) – free, hot dog cart outside of The Metropolitan Museum of Art
    • The Lodge (Chicago, IL) – free, hot dog cart in front of the tavern
    • Pier Burger (Santa Monica, CA)– free, hot dog cart on the Santa Monica Pier

    August 7, National Mustard Day (with stadium concession hot dog purchase, while supplies last):

    • Yankee Stadium (Bronx, NY) – with purchase of hot dog from Concession Stand 110 during the 1:05 p.m. game against Seattle
    • Camden Yards (Baltimore, MD) – with purchase of hot dog from Camden Franks Concession (lower level, Eutaw Street) during Orioles 7:05 p.m. game against Rays

    Saturday, August 14 (free pop-up, starting 12 PM local time, while supplies last):

    • The Best Sausage Company (Boston, MA) – free, hot dog cart outside of Fenway Park

    Additionally, French’s is releasing two recipes for home bakers who are unable to visit their pop-ups, including a French’s Mustard Challah Bread and French’s Mustard Beer Bread. You can learn more, and find inspiration for these new bread recipes at Frenchs.com/MustardBuns.