PepsiCo’s Mirinda drink celebrates the Day of the Dead

The PepsiCo Design Team in Latin America designed the stunning packaging design for the Day of the Dead cans for Mirinda. The detailed design and the festive color palette create a can entirely worth celebrating.

Mirinda orange and lemon sodas were created in Spain in 1959. The name is taken from the Esperanto word for “wonderful”. By the mid-1960s Pepsico owned the brand and marketed it in large 1-liter bottles. Throughout the 1970s Mirinda was advertised with colorful magazine ads and pop music giveaways. The soda became Pepsico’s competitor to Fanta, available in a score of fruit flavors and sold throughout Europe, Latin America and Asia. In 1992 Pepsi discontinued sales of Mirinda in Spain in order to focus on another Spanish fruit soda brand it had acquired in 1991, Kas, to the dismay of many Spaniards who grew up with the soda. Mirinda entered the Indian market in 1991.