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Why AriZona iced tea is still 99 cents after twenty years

You’ve seen the oversized AriZona Iced Tea “Great Buy! 99¢ ” can everywhere since 1998. How can they afford to make money? The .99 cent can is the advertising budget for AriZona. The cans are everywhere! The cans are advertising for the company. They sell other products in other formats where the pricing is comparable to other iced tea companies.

The main aluminum can is the gateway to the AriZona brand. The lure of getting a large drink for under a dollar appeals to consumers and the company does not plan to change that formula.

AriZona also distributes packed trays of tortilla chip products, consisting of “Nachos ‘n’ Cheese” and “Salsa ‘n’ Chips”.

Fun Fact: AriZona’s president Don Vultaggio invites employees to wear pajamas on his birthday while he makes them pancakes.