People might question if Junior has lost his mind—he’s going all-in on pickle balls! But who could blame him? New Vlasic Pickle Balls are set to hit store shelves in late November, and these dill pickle-flavored corn puffs will surely be a big hit. They’ll be available in three convenient sizes: 2 oz, 6.5 oz, and a hefty 14 oz bag for those serious snackers.
With the Pickleball craze showing no signs of slowing down, it was only a matter of time before companies like Vlasic jumped on the bandwagon to cash in on the trend. Their decision to roll out these tangy, crunchy snacks feels like a natural extension of their brand. But, come on Junior, you might want to ease up—there are only so many pickle balls one person can eat!
Earlier this year, Vlasic solidified its relationship with the growing sport of Pickleball by extending its partnership with the sport’s premier league. The Association of Pickleball Players (APP) announced the renewal of its collaboration with Vlasic Pickles, one of America’s most iconic pickle brands. As part of this extended agreement, Vlasic will continue to serve as the official pickle partner of the APP.
This ongoing partnership highlights Vlasic’s commitment to the pickleball community, aligning its brand with the sport’s rapid rise in popularity. It’s a strategic move, positioning Vlasic to connect with an active and engaged audience while reinforcing its playful and flavorful image. With Pickleball on the rise and players across the country getting hooked on the game, Vlasic’s continued involvement keeps them at the heart of this exciting cultural moment.
Yep, that means more pickles and pickleballs working hand in hand, or paddle in a jar? Either way, Vlasic’s love for all things pickle and pickleball isn’t going anywhere anytime soon! Vlasic Pickle Balls are set to grab the attention of the company, helping boost its visibility and expand its brand appeal. As both sides grow together, the sport cements itself further in the mainstream while Vlasic introduces its iconic pickle flavor to a whole new audience. The sport of pickleball benefits as well, gaining recognition as a legitimate league and attracting a fresh wave of players.