Uglies Kettle Chips getting facelift for 2022

Ugly is a good thing for southeastern Pennsylvania potato chip maker. Uglies Kettle Chips is taking a stand against food waste, one potato at a time! Ugly gives them personality. The new packaging for 2022 is bold and vibrant. Let’s be honest, ugly is beautiful!

Born under a full moon in the potato fields of a fertile valley in southeastern Pennsylvania, Ugly is pure personality. He says what he thinks and backs up whatever he says… He’s a little bit gritty but he’s a fanatic for Uglies Kettle-Cooked Potato Chips! Look for Ugly on all of our newly-designed packaging. He’s an underdog, he’s a helper, he’s disarmingly charming… he’s Ugly!

Uglies Kettle Chips are crafted from potatoes with slight imperfections—potatoes that are too large or too small; those with the wrong color or have the wrong sugar content. Some of the potatoes are slightly blemished and, of course, some are just farmer surplus. (Hey, just to be clear, the potatoes we use are NOT diseased, rotting or unripe.)

Big, bold and colorful bags of Uglies Kettle-Cooked Sea Salt, Salt & Vinegar, BBQ, Cheddar & Sour Cream, Buffalo Ranch, and Jalapeno chips still possess all of the same delicious Uglies’ flavor, but now they’re punched-up with personality. Look for Ugly to point out your favorite flavor wherever you buy Uglies Kettle-Cooked Potato Chips!