Mars has announced the upcoming release of a brand-new flavor: Twix Snickerdoodle, set to hit store shelves across the U.S. in July 2025. Inspired by the cozy, cinnamon-sugar flavors of the beloved Snickerdoodle cookie, this new variation brings a nostalgic twist to the iconic Twix bar.
The Twix Snickerdoodle delivers everything fans adore about the original treat—crunchy cookie base, gooey caramel, and a rich milk chocolate coating—with an added punch of warm, cinnamon-sugar-infused caramel. Described by Mars as a “bold” and “leveled-up” take on the classic, this latest flavor taps into the comforting, old-school charm of snickerdoodle cookies while keeping the signature Twix texture intact.
“Because TWIX is the iconic brand of two, we’re always looking for ways to double down on flavor,” Mars Wrigley North America’s vice president of marketing, Martin Terwilliger, shared in a statement. “TWIX Snickerdoodle gives fans a new twist on the layers they love. It’s the perfect balance of familiar and trendy flavors, and we know it’s going to be a fan favorite.”
This marks the second cookie-inspired flavor in the Twix lineup, following the previous release of Twix Cookie Dough. With cinnamon-sugar flavor trending as the new go-to snack vibe—especially for summer—Mars is betting that Snickerdoodle Twix will be the season’s breakout candy hit.
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