The future is here, and AI is set to become an integral part of our daily lives—often in ways so seamless, that you might not even notice it. Leading the charge in innovation is Nasoya, the nation’s top tofu brand and a trailblazer in plant-based foods. Nasoya has unveiled its latest creation: Tofie, the world’s first AI-powered tofu chatbot. This groundbreaking virtual ambassador is designed to make plant-based eating more engaging, educational, and fun.
Launched in honor of World Vegan Month, Tofie serves as a friendly guide to the world of tofu and plant-based cuisine, offering tips, recipes, and a wealth of knowledge to inspire a sustainable, delicious lifestyle. With Tofie, Nasoya combines its commitment to innovation with its passion for promoting healthier, eco-friendly food choices.
Living on Nasoya’s website as an AI-powered assistant, Tofie is equipped to answer inquiries related to tofu and Nasoya’s wide range of offerings. Tofie is a great resource for tofu newcomers and those interested in plant-based eating, offering site visitors a quick and easy way to explore recipes, products, where to buy, and more. Currently, in Beta mode, Tofie will be trained over time and continue to improve its recommendations and responses.
“As our first tofu mascot, Tofie embodies the joy and excitement that Nasoya tofu can bring to consumers at any stage of their plant-based journey,” says Ellen Kim, Director of Marketing Communications & Consumer Insights at Pulmuone, the parent company of Nasoya. “We’re proud to introduce the Tofie chatbot as another valuable resource for consumers, eliminating any confusion around how to enjoy tofu. From recipe inspiration to simple product FAQs, Tofie is a reliable tool that encourages people to explore everything plant-based proteins have to offer.”
With quick and accurate responses, Tofie makes the exploration of Nasoya’s plant-based options seamless and engaging. For those in need of recipe inspiration, Tofie can provide recipe recommendations, drawing inspiration from Nasoya’s extensive recipe library with a diverse range of dishes—from Blueberry and Earl Grey Scones made with Nasoya’s Silken Tofu to Katsu Sandwiches featuring Nasoya’s TofuBaked. Consumers can receive recipe suggestions by asking Tofie questions like, “What should I have for dinner with avocado, cucumber and tofu?” or “Share a high-fiber recipe using tofu.”
Tofie also offers cooking tips and substitutions to accommodate diverse dietary needs and can recommend which tofu variety works best for a specific dish, too. Tofie can answer product questions, helping consumers effortlessly locate nearby retailers that carry Nasoya products, learn about different types of tofu, or gather nutritional information.
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