Tic Tac is launching limited-edition packs featuring positive messages to inspire consumers to share kindness and connect with others. The new packs feature 12 unique Tic Tac sayings including: “Keep Your Day In Mint Condition,” “Orange You Glad We Have Each Other?,” “Up For An Adventure?” and many more on Freshmint, Orange, and Fruit Adventure flavors. The limited-edition packs are available on shelves now through April 2022.
“With this line of limited-edition packaging, we wanted to take our brand ethos of giving consumers the confidence they need to the next level by prompting them to share kindness and connect with others in a way that only Tic Tac can,” said Neal Finkler, Senior Marketing Director, Tic Tac. “We are looking forward to seeing all the refreshing moments our fans create with our playful new packs.”
To introduce the new packs to shelves, Tic Tac is inviting consumers to enter the “Share the refreshMINT” sweepstakes to win some exciting prizes, including $10,000, a movie projector, swag, and so much more. To enter, consumers can purchase one of the limited-edition packs and capture the “mo-mint” by submitting a photo showcasing how Tic Tac inspired a new moment of positivity, joy, or connection, along with #RefreshmintSWEEPS on social.
Tic Tac is also debuting Tic Tac Messenger where consumers can send their very own unique messages to friends through an augmented reality experience. Consumers can visit TicTacUSA.com for more details.
Tic Tac was first introduced by Ferrero in 1969, under the name “Refreshing Mints”. In 1970, the name was changed to Tic Tac, after the distinctive clicking sound made by the pack being opened and closed.