The Not-So-Secret History of Little Green Sprout

Back in September 1972, a momentous and enigmatic arrival graced the verdant landscape of the Green Giant’s Valley. In a storyline that would rival the legendary stature of the beloved harvest icon himself, a new character emerged, equally verdant in hue and adorned with a leafy ensemble. This diminutive figure, pint-sized to the extent that he could effortlessly nestle within the palm of the Jolly Green Giant, was none other than the endearing Little Green Sprout. His arrival heralded a significant turning point, promising to usher in a wave of transformative initiatives aimed at acquainting children with the delightful world of nutritious vegetables.

Little Green Sprout was conceived and crafted by the advertising agency Leo Burnett during their collaboration with Green Giant, Sprout made his initial appearance in commercials described as being “approximately the dimensions of a twig.”

Leo Burnett’s other famous mascot creations:

• Keebler Elves [Keebler]
• The Marlboro Man [Phillip Morris Co.]
• Maytag Repairman [Maytag]
• Morris the Cat [9 Lives]
• Pillsbury Doughboy [Pillsbury]
• Tony The Tiger [Kellogg’s Frosted Flakes]

During the decades spanning from the 1970s to the 1980s, Ike Eisenmann, known for his role in “Walt Disney’s Escape to Witch Mountain,” lent his voice to Sprout in advertisements. In numerous instances within these commercials, an on-screen farmer took on the role of instructing the diminutive character about the latest offerings from the Giant. Notably, Paul Frees, who was also recognized as the voice of the Pillsbury Doughboy, provided the farmer’s voice.

The arrival of the Little Green Sprout was more than just a whimsical addition to the Green Giant’s Valley; it marked the commencement of a remarkable journey. As a pint-sized ambassador of health and wholesome nutrition, the Little Green Sprout embarked on a mission that resonated with parents and educators alike. With his captivating presence and relatable size, he became the bridge between the curious minds of children and the vibrant world of vegetables.

The Little Green Sprout served as a charming and approachable mentor, imparting valuable lessons about the benefits of incorporating veggies into one’s diet. His engaging presence made it easier for children to embrace these green wonders as an integral part of their daily meals. Through a series of animated adventures, commercials, and educational materials, the Little Green Sprout conveyed the message that vegetables weren’t just nutritious but also fun and flavorful.

The introduction of the Little Green Sprout was a strategic move that demonstrated the Green Giant’s commitment not only to delivering premium vegetables but also to nurturing healthy eating habits from a young age. This initiative laid the foundation for a legacy that would endure, emphasizing the importance of instilling a love for vegetables in the hearts and minds of future generations.

The Little Green Sprout’s journey through the Green Giant’s Valley is a testament to the enduring appeal of both the character and the message he embodied. With his endearing presence, he continues to remind us that healthy eating can be an enjoyable and essential part of our lives, all while carrying forward the tradition of the Jolly Green Giant and his bountiful harvest.

You can follow Sprout on his own Instagram account (@sprout)