Battle of the Bulge: Hamburger sales higher in France than the classic jambon-beurre sandwich
France is McDonald’s most profitable market outside the US, with more than 1,400 restaurants. According to the Telegraph, hamburgers have taken over the sales of the classic jambon-beurre sandwich made on a baguette. France considers itself as the food capital of the world. How could the lonely hamburger for the first time in 2017 overtake the baguette sandwich?