The Great Soda Civil War: Why Coca-Cola Needs Three Colas
Why does Coca-Cola need Classic Coke, Diet Coke and Zero Sugar? The answer is a fascinating mix of flavor, consumer loyalty, marketing and soda history.
Tag: diet coke
Aspartame and the truth about carbonated soft drinks
Diet soda drinks have their origins tied to 1963 when Coca-Cola launched TAB. Coca-Cola was warned not to call it Diet Coca-Cola for fear of damaging its brand.