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arizona ice tea 99 1

Why AriZona iced tea is still 99 cents after twenty-plus years

    You’ve seen the oversized AriZona Iced Tea “Great Buy! 99¢ ” can everywhere since 1998. How can they afford to make money? The .99 cent can is the advertising budget for AriZona. The cans are everywhere! The cans are advertising for the company. They sell other products in other formats where the pricing is comparable to other companies.