Sundays cookies make a splash with whimsical packaging

Move over Oreo there is a new kid on the block. Introducing Sundays, the alternative sandwich cookie with that good taste. It’s zero-sugar creme cookies! Oreo has been the king of the cream sandwich empire for many years. But is it a healthy cookie? Many studies will attest that we should limit a certain daily sugar intake depending on our choices. If your sin is sandwich cookies then consider Sundays as an alternative to Oreos.

Sundays is a new brand that scratches that chocolate and creme cookie sandwich itch with a better-for-you option with seven times the protein of an Oreo with no sugar, sugar alcohols, and only one net carbohydrate. The brand was founded by Jody Polishchuk, a veteran of healthy food ventures, having co-created home delivery fresh-pressed juice shop The Juice Box in Vancouver and plant-based yogurt Yooga.

“Nutritionally, Oreos and Sundays couldn’t be further apart. Sundays are not healthy food, but they are borderline healthy,” Polishchuk explains. “You can eat them for breakfast, and four cookies have the same amount of protein as two eggs but with zero sugar and more fiber than an apple. No sane person would ever eat Oreos for breakfast. We’ve expanded the consumption occasion from a fairly narrow one to a much wider one and have done it with an iconic food. That doesn’t happen every day.”

The American Heart Association suggests a stricter added-sugar limit of no more than 100 sugar calories per day (about 6 teaspoons or 24 grams) for most adult women and no more than 150 sugar calories per day (about 9 teaspoons or 36 grams of sugar) for most men.

Many have sought a piece of Mondelez’s billion-dollar Oreo cookie empire, including Newman’s Own and Trader Joe’s. Few have done so while significantly improving the nutritional values of the classic cookie and creme combo. Sundays do just that with bold, nostalgic packaging that provides fertile ground for an expansive world with plenty of room for the brand to grow. Sundays join other low-sugar, better-for-you reinterpretations of beloved childhood foods like Magic Spoon and tap into our fond memories of Oreo cookies with grown-ups in mind.