The SOUR PATCH KIDS brand is igniting taste buds this summer with an exciting partnership with Snapple, the iconic beverage brand that delivers fun and flavorful teas and juice drinks. The brands are introducing one of the boldest flavor mash-ups yet, SOUR PATCH KIDS Snapple fruit-flavored mix candy. The limited-time offering is arriving in stores nationwide now in three tantalizing flavors inspired by the Snapple brand’s popular juice drinks: Mango Madness, Kiwi Strawberry, and Fruit Punch that are sure to delight fans of both SOUR PATCH KIDS and Snapple.
Limited-Edition Snapple Fruit Flavor Mix Hitting Shelves This Summer
“At SOUR PATCH KIDS, we’re always looking for inventive ways to introduce new flavors and spark excitement among our fans,” said Grace Howard, Innovation Brand Manager, Mondelēz International. “And what better way to do that than partnering with Snapple, whose iconic juice drink flavors perfectly complement our sour-then-sweet experience.”
This collaboration merges two beloved brands, bringing Snapple’s refreshing juice drink flavors into the delectable SOUR PATCH KIDS candies. “Joining forces with a fellow Gen-Z favorite like the SOUR PATCH KIDS brand allows us to give Snapple fans a delicious new way to treat themselves to their favorite Snapple flavors, and supports the brand’s vision to inspire a more flavorful world,” said Kelli Freeman, Senior Vice President of Marketing, Keurig Dr Pepper.