Sara Lee launches new bread with vegetables for picky eaters

Sara Lee wants to help parents with their kids’ vegetable intake by sneaking vegetables into one cup of vegetables for every loaf.

This tasty new variety delivers big on the delicious taste and soft, smooth texture that fans expect from Sara Lee while meeting consumer demand for convenient nutrition products. Sara Lee White Bread Made with Veggies lends itself perfectly to lunchbox favorites, breakfast treats and beyond allowing parents to add a little something extra to their family’s treasured recipes. In addition to offering a good source of vitamins, each 18oz loaf is baked without artificial colors, flavors, or high-fructose corn syrup – it’s nutritious, and disguised as delicious.

“We know that mealtime can be a battle with picky eaters and little ones that aren’t exactly in love with vegetables,” says Jinder Bhogal, senior brand manager at Sara Lee Bread. “We baked up the idea for our new Sara Lee White Bread Made with Veggies with families in mind to offer a deliciously unique option that’s new to the bread aisle. Made with love — and a cup of vegetables per loaf — we hope our fans will enjoy incorporating this new offering into breakfast, lunch, snack time and beyond.”

Fun Fact: Sara Lee was 8 years old when Charlie Lubin, a bakery entrepreneur, decided to name his new line of cheesecakes after his daughter, Sara Lee.