Ring the Bell! every day is Taco Tuesday® at Taco John’s

I must confess that I had always believed that Taco Bell was the originator of the phrase “Taco Tuesday.” However, it appears that Taco John’s had the foresight to legally trademark the term back in 1989. Recently, Taco Bell has made moves to try and claim ownership of the phrase by liberating the phrase to all restaurants. It remains to be seen whether this will prove to be a savvy or foolish strategy on their part. In response, Taco John’s has issued a press release thanking Taco Bell for bringing attention to the beloved Taco Tuesday tradition. The ultimate winner in this situation remains unknown. The Cola Wars are finally over. Are the Taco Wars afoot? Who are you rooting for in the Taco Wars? I am enlisting to join Taco John’s. Don’t be a bully Taco Bell!

“I’d like to thank our worthy competitors at Taco Bell for reminding everyone that Taco Tuesday is best celebrated at Taco John’s,” said Taco John’s CEO Jim Creel. “We love celebrating Taco Tuesday with taco lovers everywhere, and we even want to offer a special invitation to fans of Taco Bell to liberate themselves by coming by to see how flavorful and bold tacos can be at Taco John’s all month long.”

As for Taco Bell’s lawsuit, Creel added, “No más, por favor!”

“When it comes right down to it, we’re lovers, not fighters, at Taco John’s,” continued Creel. “But when a big, bad bully threatens to take away the mark our forefathers originated so many decades ago, well, that just rings hollow to us. If ‘living más’ means filling the pockets of Taco Bell’s army of lawyers, we’re not interested.”

Fun Fact: Tacos originated in the 18th century among Mexican silver miners and were known as “tacos de minero” or “miner’s tacos”. They were portable street food enjoyed by the working class.